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Results categorised as Digital
25 Oct 2017
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The Media Leader Staff
The deal should strengthen The Trade Desk's ability to help advertisers target consumers across multiple devices.
24 Oct 2017
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Aaron Goldman
Sponsor content: Brands are missing numerous marketing opportunities by lumping social platforms under the same banner, writes 4C's Aaron Goldman.
24 Oct 2017
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Daisy Pledge
Daisy Pledge knew running a tech start-up would be filled with challenges, but she did not anticipate the sexist hurdles that would be placed in her path...
23 Oct 2017
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Dominic Mills
For some it will give rise to a new golden era of advertising, for others it means the end of their business. Dominic Mills sinks his teeth into the biggest shake-up to privacy law in two decades.
20 Oct 2017
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Richard Marks
With Nielsen about to release Netflix ratings estimates - against Netflix's wishes - Research The Media’s Richard Marks gets to the heart of the controversy.
20 Oct 2017
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The Media Leader Staff
Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.
18 Oct 2017
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Raymond Snoddy
...Facebook and Google are publishers and so must take on the responsibilities that entails. By Raymond Snoddy.
18 Oct 2017
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The Media Leader Staff
The Gold Standard has three fundamental aims: to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
18 Oct 2017
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Ellen Hammett
The latest IPA Bellwether report also reveals a stagnation in main media spend and 'historically subdued' financial optimism.
17 Oct 2017
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Ellen Hammett
In the first half of 2017, advertisers spent £699 million on video ads - a 46% year-on-year rise, according to the latest Internet Advertising Bureau UK/PwC Digital Adspend report.
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