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Results categorised as Digital
09 Nov 2017
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David Pidgeon
Big news from ITV this week: the UK's largest commercial broadcaster is to deploy new technology that will enable it to deliver addressable ad campaigns across its linear broadcaster channels from early next year.
09 Nov 2017
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Derek Jones
WFA president and RBS CMO, David Wheldon, said that it was transparency and brand safety that (by a distance) most concerned the WFA's members - who make up 91% of the world's advertising spend.
09 Nov 2017
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The Media Leader Staff
The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.
08 Nov 2017
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The Media Leader Staff
It was 140. Now it's 280. That is all.
07 Nov 2017
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The Media Leader Staff
The feature enables fast, free and secure transactions for people living in the same country.
06 Nov 2017
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Dominic Mills
The attrition rate of agency bosses is on par with the Premier League, writes Dominic Mills - and the parallels don't stop there.
02 Nov 2017
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Ellen Hammett
Advertising revenue also grew by 49% to $10.3 billion.
02 Nov 2017
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The Media Leader Staff
The AOP is encouraging the entire media industry to adopt new guidelines covering issues such as viewability, brand safety and ad fraud.
01 Nov 2017
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Simon Kenny
If marketers want to deliver on transparency and unlock the transformative benefits of AI and blockchain, then it is imperative that they get their timing absolutely right, explains Simon Kenny.
31 Oct 2017
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James Whitmore
James Whitmore recalls the sexual politics that existed in agencies throughout the 90s - and how a laddish culture seeded a disturbing view of how women could be treated.
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