SEARCH
Results categorised as Digital
15 Nov 2017
|
Raymond Snoddy
Dozens of countries are using armies of online opinion-shapers to try to manipulate democracies. The seriousness of the situation requires the most serious and open of responses from Google, Facebook and Twitter.
15 Nov 2017
|
The Media Leader Staff
The study also highlights the importance of accurate targeting as viewers with the highest income bracket are generally far more emotionally engaged with ads.
15 Nov 2017
|
Stefan Heremans
Following an in-depth review with industry stakeholders, GfK's Stefan Heremans sheds light on what media currencies might look like in five years. Will chaos reign, or can a new order prevail?
15 Nov 2017
|
David Pidgeon
TMG has announced that its new business, named Truth, will provide "100% transparency" to buy and plan media.
14 Nov 2017
|
Ellen Hammett
According to people familiar with its plans, the online giant is currently in talks with TV networks, film studios and other media companies about providing programming to the new service.
14 Nov 2017
|
Ellen Hammett
Channel 4 is investing in a new digital ad sales partnership with three other major European broadcasters as they look to "compete more efficiently" with the likes of Google and Facebook.
13 Nov 2017
|
Dominic Mills
There’s plenty on the television menu to savour, writes Dominic Mills - although for some there may well be a bitter taste.
13 Nov 2017
|
Ellen Hammett
A new study by the World Federation of Advertisers (WFA) and Circus Street has highlighted concerns among multinational marketers that they won’t be able to recruit the experts they need in the years to come.
13 Nov 2017
|
David Pidgeon
"In startling opposition to history, GenY and GenZ are actually watching less as they age," says GroupM in a new report.
12 Nov 2017
|
The Media Leader Staff
WARC's data also reveals that TV drew 34.9% of global adspend last year.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer