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Results categorised as Digital
24 Nov 2017
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Ellen Hammett and David Pidgeon
Publishers and agencies outline their plans for a more prosperous future in the face of unprecedented challenges and threats.
23 Nov 2017
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The Media Leader Staff
From focusing on business outcomes, to better use of data, and simplifying the buying process, Magnetic, GroupM, Rezonence and Newsworks discuss what publishers can do, as a joint force, to ensure a brighter future.
22 Nov 2017
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The Media Leader Staff
The Verified Marketplace will be a place to buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun.
22 Nov 2017
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The Media Leader Staff
Ad consideration was 152% higher among readers with a close relationship to the publisher.
22 Nov 2017
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The Media Leader Staff
The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.
22 Nov 2017
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David Pidgeon
The investment arm of WPP originally forecast growth of 4.1%, but on Wednesday (22 November) that figure was raised to 5%.
20 Nov 2017
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Dominic Mills
Dominic Mills explains why ‘Responsible ROI’ offers the media industry much more intellectual rigour and scrutiny. Plus: the verdict on the Cannes Lions relaunch.
20 Nov 2017
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Ellen Hammett
Programmatic trading is most advanced in Canada, the US and the UK, where Zenith estimates 81%, 78% and 77% of digital display advertising will be bought programmatically this year.
16 Nov 2017
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Ellen Hammett
A new Thinkbox study has for the first time quantified the total profit generated by different forms of advertising to show what they actually deliver to the bottom line.
15 Nov 2017
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The Media Leader Staff
Researchers were able to identify introverts from extroverts based on single Facebook likes, and aimed their adverts accordingly.
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