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Results categorised as Digital
17 Jan 2018
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Simon Harwood
Media agencies need to free themselves from the fallacy that technology by itself = impact, writes the7stars' Simon Harwood.
17 Jan 2018
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David Pidgeon
Admitting 2017 had been a "difficult year", YouTube owner Google announced new rules on Tuesday to help clean up its content and make it a safer advertising environment.
17 Jan 2018
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John Reynolds
This week: Rachel Bristow, director of partnerships, Sky; Roy Greenslade on the Guardian revamp; ex-Havas boss Paul Frampton on his future plans
17 Jan 2018
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The Media Leader Staff
The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
16 Jan 2018
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Ahmad Sayar
With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year's Consumer Electronics Show, writes Posterscope's Ahmad Sayar.
16 Jan 2018
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April Reagan
CES 2018 was a showcase in evolution over invention - fewer new technologies, more tweaking to perfection.
15 Jan 2018
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John Cole
Sponsor content: Publishers will need AI to help them truly understand the far reaching effects that changes to their ad experiences have on their visitors, writes Ezoic's John Cole.
15 Jan 2018
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Dominic Mills
The idea of deliberately creating addiction in social media platforms could - just like it did for the tobacco industry - spell serious trouble.
12 Jan 2018
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The Media Leader Staff
Some analysts have suggested that the move is an attempt by Facebook to distance itself from the news business following the Russian fake news scandal.
12 Jan 2018
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The Media Leader Staff
Global adspend figures are forecast to grow 3.6% in 2018, up from 3.1% in 2017, according to the latest market data from Dentsu Aegis Network.
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