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Results categorised as Digital
05 Feb 2018
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Dominic Mills
Brands are paying more money than ever for increasingly cluttered Super Bowl ad slots, but it doesn't seem to put them off, writes Dominic Mills. Plus: How the ASA deals with idiocy.
05 Feb 2018
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The Media Leader Staff
The final session at Mediatel's important new conference, The Future of Brands, is being led by global mobile agency Fetch and asks How can digital marketing deliver positive change?
02 Feb 2018
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The Media Leader Staff
Johnston will replace outgoing CEO and co-founder Sarah Wood, who announced in October she will be taking up the role of non-executive chair of Unruly’s board of directors.
02 Feb 2018
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Euan Mackay
Route's Euan Mackay explores the purpose and place of digital out-of-home in the marketing mix.
01 Feb 2018
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The Media Leader Staff
We invite all practitioners with a stake in delivering outstanding solutions for the connected consumer to select from the categories below that best match your contribution and to enter this year's awards.
31 Jan 2018
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The Media Leader Staff
Here, industry experts from Starcom, Fetch, Kinetic and Times Newspapers react to the findings of the latest AA/WARC advertising expenditure forecasts.
31 Jan 2018
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Vanessa Clifford
We need to start making better use of our critical faculties and properly interrogate the data behind headlines, writes Vanessa Clifford.
31 Jan 2018
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David Pidgeon
Almost one in four pounds spent on advertising in the third quarter of 2017 went to mobile, which recorded year-on-year growth of 30.7%.
31 Jan 2018
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The Media Leader Staff
The partnership extends to All 4 and repeat shows on E4 and also includes new Big Bang Theory prequel series Young Sheldon.
30 Jan 2018
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Matthew Pover
Matthew Pover looks at the latest developments in programmatic linear TV (and he really means good old fashioned, honest-to-goodness linear television).
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