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Results categorised as Digital
12 Feb 2018
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David Jones
In a speech at the annual IAB conference in Palm Desert, California, Keith Weed, Unilever's chief marketing officer, warned technology firms of the FMCG business’s need for its consumers to have “trust in our brands”.
12 Feb 2018
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The Media Leader Staff
Grimmer says the distrust in digital marketing was "strange", adding: "Are we all trying to go back to 1955? Digital clearly works - and it drives positive change."
12 Feb 2018
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Dominic Mills
Following the biggest shake-up in newspaper ownership in over a decade, Dominic Mills wonders if legacy media owners - even in different sectors - will feel inspired to follow.
12 Feb 2018
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The Media Leader Staff
Mediatel caught up with Google's ex-creative lead during the Future of Brands conference to find out what he loves - and really hates - about modern marketing.
12 Feb 2018
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The Media Leader Staff
Speaking at the Future of Brands, Denise Turner, insight director, Newsworks, and Jacob Lachmann, CEO, AudienceProject, discuss whether the tide turning against digital marketing - and if so, what it means.
12 Feb 2018
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The Media Leader Staff
Dominic Chambers said the car maker, with an eighty-year history, would find dealing with some aspects of the regulation difficult because of pre-digital business infrastructure, signalling problems for other older brands.
09 Feb 2018
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David Pidgeon
As Rajar releases its latest figures for the UK radio market, Jodie Stranger and Liz Duff analyse the results.
09 Feb 2018
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David Pidgeon
Trinity will acquire Northern & Shell's publishing assets for £126.7 million in a move it said would create a media business of scale to better serve its readers and advertisers.
08 Feb 2018
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David Pidgeon
As Rajar publishes its fourth quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
08 Feb 2018
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David Pidgeon
As Rajar releases its fourth quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
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