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Results categorised as Digital
28 Feb 2018
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The Media Leader Staff
Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.
28 Feb 2018
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Geoff Copps
GDPR confers a certain ‘materiality’ to data that has become lost to the public consciousness, writes Geoff Copps - it's time we considered how this translates back to concepts of ownership.
28 Feb 2018
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David Jones
Two years after the launch of its somewhat controversial Media Services Framework document, ISBA, the body that represents UK advertisers, has today unveiled a revised version.
27 Feb 2018
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John Moulding
Videonet editor-in-chief, John Moulding, files his opening report from Mediatel Events' TV trip down-under.
26 Feb 2018
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Dominic Mills
Possibly bringing both conscious and unconscious biases to this week's column, Dominic Mills reviews and digests the Choice Factory - Richard Shotton's behavioural science bestseller.
23 Feb 2018
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David Pidgeon
Inskin Media has become the first adtech company to achieve certification for the IAB UK’s new Gold Standard, an initiative designed to improve the online advertising ecosystem.
21 Feb 2018
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The Media Leader Staff
In this week's episode, host John Reynolds speaks with MediaCom's UK CEO, Josh Krichefski.
21 Feb 2018
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David Pidgeon
Vizieum had handled the planning and buying for Match.com since 2015, when the business went on a £10m marketing spree. The current deal with MediaCom is said to be worth several million pounds.
20 Feb 2018
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Greg Grimmer
Mediatel’s Future of Brands event could have been called 'The Future of Digital', writes Greg Grimmer of Fetch Media.
20 Feb 2018
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The Media Leader Staff
The research highlights the concerns around data protection among the British public, with only one in five confident their personal data is used in the best possible way by businesses.
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