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Results categorised as Digital
26 Mar 2018
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Dominic Mills
One might conclude that even Publicis’s differentiated response to the same problems as WPP have left people unconvinced about the holding company model, writes Dominic Mills. Plus: what next for Facebook's ad model.
26 Mar 2018
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The Media Leader Staff
Advertisers are not being deterred by poor viewability, brand safety or ad fraud, as figures show that businesses will spend 40.2% of their marketing budgets on online advertising in 2018, up from 37.6% in 2017.
26 Mar 2018
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Geraldine Allinson
Geraldine Allinson makes the case for brands moving spend back into local media.
23 Mar 2018
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David Pidgeon
The stink hanging over Ad Week Europe last year was YouTube's brand safety debacle, and - as if by design - this year the bad smell was choking the other half of the duopoly.
23 Mar 2018
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The Media Leader Staff
Mackie joins RAPP from Rapier where he served as executive creative director.
21 Mar 2018
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Raymond Snoddy
The time is now long overdue for a judicial inquiry into the culture, practices and ethics of the social media and their effect on society, writes Raymond Snoddy.
21 Mar 2018
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David Pidgeon
As Facebook’s Cambridge Analytica data breach scandal deepens, analysts have suggested the free-to-air (FTA) broadcasters could see healthy returns as advertisers are dissuaded from switching money out of TV.
21 Mar 2018
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David Pidgeon
#CTVS18: Broadcasters are told they need to simplify their structures and become more like the platforms they're competing against if they are to secure future ad money.
21 Mar 2018
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The Media Leader Staff
The rise of ad-free video services might have re-tuned the brains of an entire generation to be less receptive to advertising in and around video content.
20 Mar 2018
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David Pidgeon
Speaking at an Advertising Week Europe event, Chris Le May, CEO of the European Broadcaster Exchange, said: "We're able to execute pan European campaigns now - but the bigger bells and whistles stuff is still over the horizon."
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