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Results categorised as Digital
31 May 2018
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Michaela Jefferson
SoundCloud will be making its audio and video inventory available programmatically via AppNexus Marketplace, as the audio platform fights to emerge from the sizeable shadows of music streaming giants Spotify and Apple Music.
31 May 2018
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The Media Leader Staff
Mathias Upton-Hansen charts new trends in the creative industries.
30 May 2018
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Raymond Snoddy
Brexit has cast uncertainty over the fate of international broadcasters using the UK as a European base, writes Raymond Snoddy. If no deal is reached, the cost could be substantial.
29 May 2018
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Dominic Mills
There's no reason Accenture's move into media buying won't work, writes Dominic Mills - but there are enough hurdles to overcome to mean it doesn’t have a clear run at landing the big media accounts.
29 May 2018
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Michaela Jefferson
Brands must reevaluate how they use media platforms to communicate with consumers, as a new study published today reports that mobile will account for 24% of global media consumption this year.
24 May 2018
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David Pidgeon
Accenture is now helping clients do online media planning and buying, encroaching further into agency territory. Hear what analysis and media commentators have to say in our report.
24 May 2018
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Michaela Jefferson
As GDPR comes into full force, senior media buyers for hundreds of brands are predicting a loss of 43% in EU audience data, as they say consumers will choose to opt out of an involuntary data relationship.
24 May 2018
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Michaela Jefferson
In continuing efforts to restore public and advertisers' trust, Facebook has announced three new initiatives designed to combat the spread of false news.
23 May 2018
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The Media Leader Staff
The findings highlight consumer appetite to take greater control of personal data ahead of Friday's deadline (25 May).
23 May 2018
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Raymond Snoddy
Enough with ineffective committees - perhaps only a forensic inquiry led by an intellectually tough individual is going to find a solution to the problem of Facebook, writes Raymond Snoddy.
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