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Results categorised as Digital
05 Jul 2018
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David Pidgeon
There was sex, dating and dancing, AI in the advertising and a digital mindset at Channel 4's upfronts. Here's our review from the new summer format.
04 Jul 2018
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David Pidgeon
Following details revealed by Mediatel last week, Channel 4 has today formally announced its new AI driven adtech that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show.
02 Jul 2018
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The Media Leader Staff
UM was brought in after an uncontested pitch, with Fentimans looking to increase its media activity as consumer demand in the premium drinks category rises.
28 Jun 2018
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John Moulding
Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.
28 Jun 2018
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Michaela Jefferson
Speaking at Mediatel's Big Day of Data, Diageo reveals how it is investing its marketing budgets into consumer experiences both online and offline.
28 Jun 2018
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David Pidgeon
Adopters, sceptics, brands and researchers debated the use of behavioural science in advertising at the Big Day of Data. Can it really herald a new era for marketing effectiveness?
28 Jun 2018
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The Media Leader Staff
Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.
27 Jun 2018
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Raymond Snoddy
Bosses from the likes of ITV and the New York Times want the big tech firms held accountable for the problems they cause around the world. Governments must listen, writes Raymond Snoddy.
26 Jun 2018
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Nick Graham
Brands should start to find their own ‘voice’ or risk playing catch up when we enter a browserless world, writes Nick Graham.
26 Jun 2018
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David Pidgeon
WPP's Mindshare has promoted Ruth Zohrer (pictured above) and Alan Weetch to its leadership team in a bid to "evolve its planning offer" across the UK.
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