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Results categorised as Digital
25 Jul 2018
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Justin Sampson
Justin Sampson looks at how BARB has measured the different ways people have been watching TV this summer.
24 Jul 2018
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Katherine Munford
By placing more weight on business outcomes, marketers can better understand which strategies are genuinely delivering ROI, writes Katherine Munford.
23 Jul 2018
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Dominic Mills
MediaLink's Michael Kassan works the triangle of CMOs, media owners and agencies like a sorcerer, waving away any idea of conflict of interest with a flick of his wand. How does he do it?
19 Jul 2018
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Michaela Jefferson
Fox is a self-described "dot com dinosaur", famed both for co-founding lastminute.com during the UK internet boom of the late 1990s and for becoming the youngest female member of the House of Lords in 2013.
19 Jul 2018
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The Media Leader Staff
Zenith's Sam Bueno De Mesquita shares a unique analysis of the Twitter bot purge and what this means for brands - particularly those who work closely with influencers.
18 Jul 2018
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Raymond Snoddy
It's sad that Sam Chisholm, the man who helped create the modern Sky, never got to hear the outcome of the great corporate media battle over what was once his baby, writes Raymond Snoddy. Plus: a dip in fortunes for Netflix.
18 Jul 2018
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The Media Leader Staff
Thanks to "relentless" upward revisions in the internet category, UK marketing budgets have witnessed an overall growth rate. Here, experts share their views on the findings.
18 Jul 2018
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The Media Leader Staff
Thanks to "relentless" upward revisions in the internet category, UK marketing budgets have witnessed an overall growth rate, according to the latest IPA Bellwether report.
18 Jul 2018
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Bob Wootton
>Commercial TV's Contract Rights Renewal is outmoded and must change, writes Bob Wootton. Here's what needs to happen.
17 Jul 2018
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Conrad Poulson
Even ‘dumb’ frames can be dragged in to the 21st century through the considered application of data, writes Conrad Poulson.
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