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Results categorised as Digital
18 Sep 2018
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Theo Theodorou
Location data is no longer just about mobile, writes Theo Theodorou - it can also help us understand consumer behaviour.
18 Sep 2018
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David Pidgeon
A crisis of trust and the availability of new tech is leading some advertisers to take more work away from the media agency and do it themselves, warns the head of digital media at The Specialist Works.
18 Sep 2018
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John Cole
Partner content: Machine learning can hand control back to publishers, writes Ezoic's John Cole - what's stopping them?
17 Sep 2018
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The Media Leader Staff
Newsline presents a range of industry voices sharing their views on what they learned from Cologne's digital marketing colossus.
17 Sep 2018
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The Media Leader Staff
This week, John Reynolds interviews the managing director of Dentsu Aegis Network (Edinburgh), Richard Gill, as well as the chief executive of 18 Feet & Rising, Jonathan Trimble.
17 Sep 2018
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Michaela Jefferson
There have been a number of ambitious predictions about the future of voice technology; Nestlé's global head of search says that some estimates are taking it too far.
17 Sep 2018
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Dominic Mills
Dominic Mills unpicks the ambitions laid out in Sir Martin Sorrell's new stockmarket prospectus. Plus: Why publishers should begin benchmarking average revenue per user.
14 Sep 2018
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The Media Leader Staff
Mediatel caught up with attendees at this year's Dmexco - from senior and seasoned names, to ambitious new start-ups - to see what they think are the biggest digital marketing trends we should watch out for.
13 Sep 2018
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Michaela Jefferson
The Telegraph is pursuing a registration-first strategy, having found that its registered users produce five times the value of an anonymous individual in terms of future revenue and long term return.
13 Sep 2018
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David Pidgeon
Speaking to Mediatel at Dmexco 2018, Damon Reeve said he wants publishers to be the primary decision makers in a market where they are currently on the periphery.
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