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Results categorised as Digital
01 Oct 2018
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Dominic Mills
Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz's new Salad Cream ad should be served with a dollop of euthanasia.
28 Sep 2018
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David Pidgeon
Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.
28 Sep 2018
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John Reynolds
In this week's Media and Marketing podcast, host John Reynolds sits down with Vanessa Clifford, CEO, Newsworks; Joe Mayes, media reporter at Bloomberg; and Simon Davis, CEO, Blue449.
27 Sep 2018
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The Media Leader Staff
For the second consecutive year Netflix leads YouGov's Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.
26 Sep 2018
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Raymond Snoddy
Ray Snoddy outlines the winners and losers following Comcast's epic £30.6bn bid for Sky - and looks ahead to possible future deals.
26 Sep 2018
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The Media Leader Staff
Xandr encompasses all existing aspects of AT&T advertising and analytics businesses, including AdWorks, ATT.net and AppNexus.
25 Sep 2018
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Carl White
Approaches that depend on demographic data alone face a tough fight to retain relevance in a programmatic and micro-targeted world, writes Nano Interactive's Carl White.
25 Sep 2018
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Nick Pugh
Ignore the doom-mongers, writes Ebiquity's Dr Nick Pugh - here are five reasons why TV is in rude health.
25 Sep 2018
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Emily Coe
From dynamic digital creative to the powerful use of data, Google could accelerate the UK's out-of-home sector, writes Emily Coe.
25 Sep 2018
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David Pidgeon
Confirming that 'Project Dovetail' has successfully launched after years of development, the new measurement capabilities cover TV sets, tablets, PCs and smartphones for on demand and live streaming.
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