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Results categorised as Digital
11 Nov 2018
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The Media Leader Staff
In his new role, Shek will help the organisation meet the challenges of Brexit, as well as work on other key issues including international trade, data and e-privacy.
09 Nov 2018
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Michaela Jefferson
Kendrick joins from Business Insider, where she was client director for UK and EMEA. Prior to this, she held roles at Mumsnet.com, Amazon UK and Guardian & Observer.
09 Nov 2018
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John Reynolds
In this week's podcast, host John Reynolds interviews Katie Vanneck-Smith, publisher of slow news venture Tortoise Media, FT media editor Matthew Garrahan, and David Billings, head of programmatic at Accenture Interactive.
08 Nov 2018
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The Media Leader Staff
UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
08 Nov 2018
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David Pidgeon
With JCDecaux's majority backing, JC Conti has built the out-of-home sector the programmatic platform it needs to thrive in the digital age - can he convince rival businesses to join?
07 Nov 2018
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The Media Leader Staff
The campaign involves creating and distributing reactive ad copy in print and in line with the day's news agenda across The Sun and The Times.
07 Nov 2018
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Raymond Snoddy
Ofcom’s block on BBC iPlayer box-sets is a time-consuming distraction that ignores the real threat of Netflix, Amazon and Apple, writes Ray Snoddy.
06 Nov 2018
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Jacqui Wallis
It's time to find a new mantra if advertising wants to at least slow its slide into public distrust, writes Jacqui Wallis.
06 Nov 2018
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William Hanmer-Lloyd
Using behavioural science, William Hanmer-Lloyd explains why ad targeting should be far more focused on context, mood and recognition of our flawed decision making.
05 Nov 2018
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Dominic Mills
The key figures for some social media platforms show costs are up while engagement is down - so why are advertisers choosing to ride it out, asks Dominic Mills. Plus: an estate agent’s wet dream, and annoying headlines.
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