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Results categorised as Digital
26 Nov 2018
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The Media Leader Staff
Ahead of delivering a keynote address at MAD//Fest this week, we spoke with Andrew Garrihy, CMO at Huawei, to hear how technology is transforming the impact, potential and experience of Huawei’s products.
21 Nov 2018
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Stephen Broderick
The ways in which agencies have adapted since the ANA's 2016 probe into media rebates appear to have made some elements of trading even less transparent, writes Stephen Broderick.
20 Nov 2018
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The Media Leader Staff
With Amazon using its clout as a data-led business to muscle deeper into the advertising market, marketers say we can expect a further move away from traditional brand-building.
20 Nov 2018
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Craig Wills
There’s a very significant role classical brand thinking can play in changing the odds for start-ups, writes Craig Wills.
19 Nov 2018
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Julie MacManus
Back from Athens, Julie MacManus reports on the 2018 asi International Radio & Audio and Television & Video Conferences.
19 Nov 2018
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Dominic Mills
Dominic Mills is perplexed as to why some brands feel the need to indulge in Christmas ads, while those that should don't strike the right balance between brand and activation.
19 Nov 2018
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Michaela Jefferson
By 2020 programmatic advertising will account for more than 80% of digital media spend in the UK market, according to the Zenith's latest Advertising Expenditure Forecasts.
16 Nov 2018
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David Pidgeon
The news comes as publisher Shortlist Media announces a rebrand to The Stylist Group - leading on the female media brand it also publishes.
16 Nov 2018
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The Media Leader Staff
Are agencies structured to deliver effectively for their clients across all emerging social media channels? Is there an over-emphasis on just using Facebook?
15 Nov 2018
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The Media Leader Staff
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