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Results categorised as Digital
29 Jan 2019
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Michaela Jefferson
Magazine publisher Condé Nast International has today launched another addition to its roster of global brands: Vogue Business.
28 Jan 2019
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The Media Leader Staff
Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn - the 21st consecutive quarter of growth, according to AA/WARC Expenditure Report data published today. Here, industry bosses share their views on the findings.
28 Jan 2019
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Michaela Jefferson
The UK has marked its 21st consecutive quarter of market growth with the third quarter of 2018, driven in the main by increasing spend on online advertising.
25 Jan 2019
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Michaela Jefferson
Despite consumers making more conscious decisions around media consumption in the pursuit of wellbeing, it will be impossible for established social networks to negate their negative effects on mental health, say experts.
23 Jan 2019
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Raymond Snoddy
Not so long ago analysts were predicting the death of radio. Oh, how they are now eating their words, writes Raymond Snoddy.
23 Jan 2019
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Michaela Jefferson
A number of influencers with millions of followers each have formally agreed to change the way they label ads across their platforms, in response to an investigation by the Competition and Markets Authority (CMA).
23 Jan 2019
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David Pidgeon
Worried about the cost of delivering your online ads? IAB UK has launched a new tool to help advertisers understand the value they derive from the middlemen operating within the online advertising supply chain.
23 Jan 2019
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Bob Wootton
Bob Wootton challenges an advertiser seeking to restore brand saliency to use an 'old fashioned' media plan - if only to settle an industry-wide argument. Plus: understanding trading disputes.
23 Jan 2019
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Michaela Jefferson
Publicis Groupe's data and technology division, Publicis Spine, has appointed Ian Thomas as its chief data officer, responsible for the wing's overarching data and analytics strategy.
22 Jan 2019
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Michaela Jefferson
Bauer Media has announced that it will be launching a new classical entertainment radio station, Scala Radio - the third new station to be launched by the commercial radio broadcaster in under 12 months.
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