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Results categorised as Digital
14 Feb 2019
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The Media Leader Staff
In his new role, Rod Sobral will be responsible for overseeing all of the agency’s global brands and developing new capabilities for the business.
14 Feb 2019
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The Media Leader Staff
Oliver Hansard, 4C Insights' VP Sales, explains why marketers have to take an audience-first approach to their advertising - and why the logical adaption is for media agencies to mould their teams around that strategy.
13 Feb 2019
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David Pidgeon
By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
13 Feb 2019
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Raymond Snoddy
The government-led review into the future of UK news has its heart in the right place, writes Raymond Snoddy - but there is much missing to really remedy publisher misfortunes.
13 Feb 2019
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Tim Elkington
By encouraging adtech partners to publicly self-declare details about their business models, we can inspire further disclosure and greater levels of transparency, writes the IAB's Tim Elkington.
12 Feb 2019
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Christian Polman
Ebiquity's Christian Polman summarises the key themes from last week's Future of Brands conference.
12 Feb 2019
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William Hanmer-Lloyd
It's a mistake to assume that data drawn from across all touchpoints accurately represents the majority of customer journeys, writes William Hanmer-Lloyd
12 Feb 2019
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Rob Atkinson
Ahead of Future of Brands Sydney, Rob Atkinson looks at some of the biggest issues facing the Australian media and advertising market this year
11 Feb 2019
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Dominic Mills
A debate raging between Thinkbox and Ebiquity has a level of rigour and intellectual honesty that is good for the industry, writes Dominic Mills. Plus: Magnetic comes out guns blazing, and a new wave of tech obfuscation.
11 Feb 2019
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David Pidgeon
A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.
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