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Results categorised as Digital
07 Mar 2019
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John Moulding
Research by the beauty products giant shows that in-store experiences have a bigger influence on customer journeys than any media - so it has updated them with state-of-the-art tech.
06 Mar 2019
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David Pidgeon and Michaela Jefferson
Advertisers should be more “ruthless” in choosing which media platforms they support, according to the chair of Thinkbox, in another public spat between the highly regulated TV industry and the scandal-prone online world.
05 Mar 2019
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Alex Steer
We've been spending billions of dollars of marketing spend on ‘good-enough’ proxies for people and audiences, writes Wavemaker's Alex Steer. What we've built is a house of cards.
05 Mar 2019
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Iain Sawbridge
Let’s challenge ourselves to achieve brilliant things for children in the digital environment, writes Iain Sawbridge.
04 Mar 2019
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Dominic Mills
An ad-free streaming service co-funded by ITV isn’t going to do advertisers any favours, writes Dominic Mills. Plus: how to cut through the brand purpose white noise.
04 Mar 2019
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Michaela Jefferson
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Sophie Raptis as client director, managing the platform's relationships with brands.
04 Mar 2019
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The Media Leader Staff
Sizmek, the buy-side advertising platform, has made three executive appointments this week - including Paul Wright who joins as general manager with full oversight of the EMEA regions.
01 Mar 2019
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David Pidgeon
Reporting its year end preliminary results on Friday, chief executive Mark Read repeated his earlier remarks that the first half of 2019 would be particularly challenging "due to headwinds from client losses" in 2018.
01 Mar 2019
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Tess Alps
At the Advertising Association’s LEAD conference in February, research into trust in advertising was revealed which should make all of us in advertising wince, says Tess Alps. But we can fix it.
01 Mar 2019
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The Media Leader Staff
Jacob has over 30 years' experience of founding, building and running media and advertising businesses, and was previously CEO of Publicis Media, EMEA.
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