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Results categorised as Digital
25 Mar 2019
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Michaela Jefferson
According to the first of Zenith's Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.
20 Mar 2019
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The Media Leader Staff
Collins has almost 20 years’ experience working at creative agencies and joins McGarryBowen from Leo Burnett and Fallon, where he was UK CEO across both Publicis Groupe agencies.
20 Mar 2019
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David Pidgeon
Sir Martin Sorrell has said his new venture S4 Capital will be defined by speed and a test-and-learn “loop” style marketing as the ex-WPP boss labelled tent-pole campaigns old fashioned.
20 Mar 2019
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Martin Vinter
We’ve finally realised that YouTube is unlikely to ever be 100% safe for advertisers, writes Ebiquity's Martin Vinter. So how should brands navigate this problem?
20 Mar 2019
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The Media Leader Staff
Mediatel spoke to four UK marketing leaders who successfully launched their business in the US to find out what drove the decision, the lessons they learned and the advice they’d give to other agencies planning to cross the pond.
20 Mar 2019
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The Media Leader Staff
The latest cross-platform audience figures for UK newsbrands show a general growth in readership - although there were numerous declines in both print and tablet readership across the market.
18 Mar 2019
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David Pidgeon
Oliver Lewis, founder and managing director of the independent agency, told Mediatel that News UK was keen to future-proof its business by investing in a rapidly evolving media sector.
18 Mar 2019
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John Moulding
NBCUniversal and Sky, both now owned by Comcast, are unifying their advanced advertising capabilities under the AdSmart brand in what is the first joint advertising initiative since Comcast acquired Sky.
18 Mar 2019
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Dominic Mills
Last week saw the IAB host a retirement party for Douglas McArthur, outgoing chairman of UKOM and architect of the Radio Advertising Bureau. Here, Dominic Mills interviews McArthur as he looks back on his career.
15 Mar 2019
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David Pidgeon
Should we pause to consider whether the decline of the humble billboard is actually good for advertisers? Primesight, Exterion, ISBA and Kinetic look at the problem.
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