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Results categorised as Digital
15 Apr 2019
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Dominic Mills
A review that threatens to fracture the 37-year relationship between Audi and BBH is discombobulating to say the least, writes Dominic Mills.
12 Apr 2019
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David Pidgeon
Disney announced this week its new streaming service would cost just $7 a month or $70 annually as it goes head-to-head with the likes of Netflix.
11 Apr 2019
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The Media Leader Staff
Our experts (and a few Lush customers too) share their views on the beauty brand's surprise move to pull itself from social media.
10 Apr 2019
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The Media Leader Staff
Global ad marketplace Sublime has appointed Emir Teffaha as UK managing director to support "growing demand" for high-impact ad solutions.
10 Apr 2019
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Raymond Snoddy
The Government's white paper is hardly going to solve every problem with the internet, writes Ray Snoddy - but it's a start and the effort is worth making.
09 Apr 2019
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Michaela Jefferson
A new report from Kantar backs recent warnings that ad saturation and micro-targeting is putting the advertising industry 'at risk', as more than half of UK consumers report feeling apathetic towards advertising.
09 Apr 2019
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Luke Randall
The separation between TV and cinema in terms of budgets, artistic vision and viewing figures is narrowing, writes Luke Randall. Intriguingly, the same might be true of the metrics that media agencies use for them too.
09 Apr 2019
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Hannah Walley
As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.
08 Apr 2019
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Dominic Mills
Accenture clearly believes in the creative Big Idea, writes Dominic Mills. Plus: Eeeurgh... total TV and VOD measurement is a bit too much like Brexit.
08 Apr 2019
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The Media Leader Staff
Cat-owning country music fans who love Asian cuisine are significantly more likely to be tuning into the new series of Game of Thrones this month than the rest of the general population, according to new data.
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