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Results categorised as Digital
30 Apr 2019
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Carl Erik Kjaersgaard
For marketers clinging to the idea that cookies deliver the all-important missing piece of their data jigsaw, perhaps it’s time to think about letting go, writes Carl Erik Kjærsgaard.
30 Apr 2019
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David Pidgeon
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year.
24 Apr 2019
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The Media Leader Staff
Adspend on smartphones has exceeded desktop for the first time and now accounts for 51% of total online spend, according to the latest IAB and PwC figures. Here, industry experts comment on the findings.
24 Apr 2019
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Raymond Snoddy
The fate of programmes like Something Understood and iPM reveal much about the BBC's direction of travel, writes Raymond Snoddy.
24 Apr 2019
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David Pidgeon
Adspend on smartphones has exceeded desktop for the first time, according to the latest IAB and PwC figures, published today.
24 Apr 2019
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Andy McDonald
TalkTalk is set to offer Amazon Prime via the TalkTalk TV set-top box, with the news coming a day after Virgin Media announced a similar deal.
18 Apr 2019
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Dominic Mills
Adtech doesn't have an image problem so much as it has a behaviour one, writes Dominic Mills. Plus: Cannes' infuriating new guidelines.
17 Apr 2019
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Madeleine Pollack
Brands operating via subscription services are failing to use the right platforms to effectively communicate with their customers, a new study has found.
17 Apr 2019
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Michaela Jefferson
After flatlining in the final quarter of 2018, UK marketing budget growth has bounced back to its highest level in a year and a half, according to the latest IPA Bellwether report published today.
16 Apr 2019
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Michaela Jefferson
In his new role, he will continue to build ESI Media's international revenues across The Independent and Evening Standard digital portfolio.
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