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Results categorised as Digital
13 May 2019
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Dominic Mills
How a lawsuit over website design cut to the heart of Accenture’s new ad business. Plus: Global's male-heavy leadership is at odds with its audience.
13 May 2019
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Mesha Williams
As Radio Audio Week 2019 gets underway, MediaCom's Mesha Williams explains why it's important for agencies to take stock of what radio and audio has achieved in recent times, and looks at what the future holds.
10 May 2019
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The Media Leader Staff
Despite everyone hurling buckets of money at them, a new study shows only 4% of users trust the bulk of information coming from so-called influencers.
08 May 2019
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The Media Leader Staff
Mediatel is delighted to announce the winners of this year's Connies - the annual awards celebrating new advertising, tech and commercial opportunities in the connected market.
08 May 2019
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David Pidgeon
The broadcaster said its plan and performance were on track, but total advertising is expected to be down 6% in the first half of 2019 following a decline of 7% in Q1.
07 May 2019
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Tim Elkington Denise Turner
In their quest for brand safe environments, are advertisers erring too far on the side of caution? The IAB and Newsworks have partnered to open up the debate.
02 May 2019
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James McDonald
James McDonald digs deeper into the market’s undercurrents to explain what the latest adspend figures mean.
30 Apr 2019
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The Media Leader Staff
Starting 1 May Mediatel readers will begin seeing a new type of advertising across the news section of the platform.
30 Apr 2019
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The Media Leader Staff
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year. Here, experts share their views on the results.
30 Apr 2019
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Duff Borer
Media fragmentation has complicated the advertising market, writes Duff Borer - and with it the media planner's line of sight, from initial business problem to campaign execution.
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