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Results categorised as Digital
18 Jun 2019
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John Carroll
Sponsor content GfK's John Carroll's shares crucial insights ahead of Mediatel's Big Day of Data.
18 Jun 2019
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Charlie Makin
Local audiences are too often regarded as peripheral and unimportant to marketing activity, writes Charlie Makin - yet strategic investment in local communication can drive spectacular results.
18 Jun 2019
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David Pidgeon
The "reimagined" digital media supply chain features end-to-end fee transparency, direct connections between buyers and sellers and focuses on the availability of brand safe, fraud-free, viewable inventory, MediaMath said.
17 Jun 2019
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Andy McDonald
The number of online video subscriptions in the US will near the 300 million mark by the end of 2023 thanks to the entrance of major new players Disney, WarnerMedia and Apple.
17 Jun 2019
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The Media Leader Staff
David Bedford, who is the former head of planning at Gyro, joins the Cheil board’s digital leadership group providing direction to internal teams as well as building client relationships.
14 Jun 2019
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David Pidgeon
Consumers are becoming increasingly accustomed to viewing content without advertising - so what does this mean for ad-funded broadcasters? At Videoscape Europe, ITV and C4 explained their evolving propositions
13 Jun 2019
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Michaela Jefferson
GroupM, WPP's investment arm, has revised its forecasts for global advertising growth as digital shows signs of deceleration.
13 Jun 2019
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The Media Leader Staff
The UK's largest out-of-home business, JCDecaux, has promoted Mark Bucknell to chief commercial officer, following the promotion of Dallas Wiles to Co-CEO in April 2019.
13 Jun 2019
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Denise Turner
When it comes to measuring and reporting adspend, the industry is stuck in the same old rut, writes Denise Turner.
12 Jun 2019
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Michaela Jefferson
Facebook is to create 500 new tech jobs in London by the end of the year with the opening of a new engineering centre in the city, as the platform continues its efforts to make safety and security a "top priority".
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