SEARCH
Results categorised as Digital
01 Aug 2019
|
The Media Leader Staff
Digital radio has seen a marginal drop in its share of listening since the first quarter of the year, but still claims 56% as the popularity of smart speakers and online listening grows.
30 Jul 2019
|
John Reynolds
In this week's Media and Marketing podcast, host John Reynolds is joined by Jamie Bolding, founder and CEO of Jungle Creations; Tim Hyde, CEO of TWH Media; and Cathy White, founder of CEW Communications.
30 Jul 2019
|
Tracey Follows
The Netflix documentary offers no real evidence that either the Trump campaign in the US or the EU Referendum campaign in the UK was influenced by the micro-targeting of advertising messages, writes Tracey Follows.
30 Jul 2019
|
Michaela Jefferson
The first quarter of 2019 saw UK advertising expenditure climb 4.2% year-on-year (YoY) to a total of £6bn.
22 Jul 2019
|
The Media Leader Staff
John Carroll discusses the major measurement issues facing worldwide markets - including a look at the gaps in media measurement and the future role of Joint Industry Currencies.
17 Jul 2019
|
Simon Redlich
There is much to be done in the arena of digital audience measurement, but if we make use of all that the Joint Industry Currencies have to offer, perhaps the ‘gap’ isn’t as big as it might appear, writes Simon Redlich.
16 Jul 2019
|
David Pidgeon
Mykim Chikli will be responsible for accelerating the growth of the performance marketing agency and building a strong leadership team.
11 Jul 2019
|
Rowly Bourne
Short-termism is trickling down from the boardroom - and the knock-on effects don't just impact the marketing and advertising industries, writes Rowly Bourne.
08 Jul 2019
|
Dominic Mills
Big-brand CMOs are quietly making their voices heard on a range of media and advertising issues. Dominic Mills hears what they have to say.
04 Jul 2019
|
Michaela Jefferson
85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global's digital audio exchange, DAX.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer