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Results categorised as Digital
08 Oct 2019
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Tracey Follows
Tracey Follows argues the $4bn merger is not just a move towards further reach - but deeper engagement with an entire generation who want to use media to change the world.
07 Oct 2019
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Dominic Mills
It's complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy's wedding chicken bucket.
04 Oct 2019
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David Pidgeon
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
02 Oct 2019
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Partner Content
Partner content: From data compliance to staffing issues, this crucial AA-endorsed guide is designed to specifically help advertising businesses prepare to leave the EU.
02 Oct 2019
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David Pidgeon
A new econometric study has revealed the profitability of digital OOH campaigns as the medium reaches "critical mass" in terms of reach, audience and location.
01 Oct 2019
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Michaela Jefferson
Apple has extended its paid subscription news service, Apple News+, to UK users - with publishers News UK and Bauer Media on board as launch partners.
26 Sep 2019
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Tracy De Groose
Sponsor content: It's time the industry gave more thought to the advertising supply chain and the purpose investment plays, writes Newsworks' Tracy De Groose
24 Sep 2019
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David Pidgeon
A new marketplace that "digitises word-of-mouth" and allows online shoppers to make charitable donations as part of their purchases launched this week.
24 Sep 2019
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Steve Edwards
Steve Edwards offers a guide to help you change your planning game.
23 Sep 2019
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Dominic Mills
Direct-to-consumer brands will need to look beyond online media if they have any hope of super-charging their businesses, writes Dominic Mills. Plus: one man's mission to inflate a TV show's popularity.
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