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Results categorised as Digital
17 Feb 2020
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Lawrence Dodds
Before 5G rolls out, brands should step back and think very carefully about how they can use new formats to truly enhance the customer journey.
12 Feb 2020
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Raymond Snoddy
Raymond Snoddy asks if the Government's push for de-criminalisation of the BBC licence fee is motivated by malice or rational analysis.
11 Feb 2020
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Christian Polman
Partner content: It's becoming a focal point for brands - but influencer marketing requires a significant improvement in the sophistication of execution and measurement, writes Ebiquity's Christian Polman.
11 Feb 2020
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Tim Conley
From data sharing via ‘clean rooms’ and publisher cooperatives, to contextual advertising or AI solutions, Tim Conley explores the post-cookie future.
07 Feb 2020
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Stephen Arnell
Can the Corporation, in its current form, survive an emboldened Conservative government? It's not looking good, writes Stephen Arnell.
06 Feb 2020
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David Pidgeon
Advertisers need to take several actions in order to close their own coverage gap and ensure success in the age of media fragmentation, warms Ebiquity.
06 Feb 2020
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The Media Leader Staff
The share of digital radio listening has increased by 11% to a new record of 58.5%, according to the latest Rajar results.
04 Feb 2020
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Bob Wootton
The Ad Association's Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.
04 Feb 2020
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The Media Leader Staff
Glug now operates in over 40 cities worldwide and offers a creative community of 50,000 'Gluggers' the opportunity to network, learn and share ideas.
31 Jan 2020
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David Pidgeon
The Ad Association's work to rebuild trust is right and sensible, but one can't help but feel that the target audience is missing.
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