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Results categorised as Digital
22 Apr 2020
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The Media Leader Staff
The industry body for digital advertising, IAB UK, has named Tina Lakhani as its first head of ad tech to further support the ad tech sector.
15 Apr 2020
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Marek Wrobel
From its potential as a health diagnostic tool, to simply helping with loneliness, voice technology has reached new heights during the coronavirus pandemic. Marek Wrobel wonders if it will change things forever.
30 Mar 2020
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The Media Leader Staff
In the same week the prime minister ordered the British public to stay indoors to slow the spread of the coronavirus, TV sales increased +59.5% in volume compared to the same week last year.
25 Mar 2020
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The Media Leader Staff
News UK's influencer marketing agency The Fifth has appointed Sam Coleman as commercial director, leading day-to-day commercial strategy and sales operations.
24 Mar 2020
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The Media Leader Staff
At £5.99, Disney+ undercuts rivals - it could also be the perfect babysitter for isolating families. Here, experts share their views on the latest SVOD player.
28 Feb 2020
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Ian Edwards
Ebiquity's Mind the Gap report shows how strategic media planning is a craft we need to double down on, writes Facebook's Ian Edwards.
27 Feb 2020
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David Pidgeon
As public favourability towards advertising declines, a new paper from the industry's Trust Working Group has identified practical steps advertisers can take to counter the problem.
26 Feb 2020
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Raymond Snoddy
Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy - and investors and policy makers should honour this fact.
26 Feb 2020
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Christie Dennehy-Neil
Following the ICO's report into real-time bidding, the IAB's Christie Dennehy-Neil explains what the sector must do next.
25 Feb 2020
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Nick Manning
From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.
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