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Results categorised as Digital
19 May 2020
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Emma Newman
Partner contentThe pandemic has helped shake the perception that digital equals performance - and has helped buyers recognise that each channel, platform, and publisher has a nuanced role to play.
18 May 2020
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The Media Leader Staff
Partner content: Brands are starting to recognise gaming's enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.
15 May 2020
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Michaela Jefferson
Time Out Media, publisher of freebie mag Time Out, has become the second magazine publisher in the UK to pool its digital ad inventory into The Ozone Project.
14 May 2020
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David Pidgeon
Digital listening share has increased to a new record of 58.6% - driven by the adoption of smart speakers.
11 May 2020
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Dominic Mills
Dominic Mills wraps his head around the mysterious and murky programmatic supply chains that are in desperate need of a shake-up.
08 May 2020
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Michaela Jefferson
ISBA and PwC have finally released their long awaited report on the programmatic ad market. Here, Michaela Jefferson speaks to industry experts to hear their takes on the findings.
07 May 2020
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Guy Holcroft
Life in the UK has been transformed since restrictions were brought in to curb the spread of coronavirus. How has online behaviour changed? UKOM-endorsed Comscore data gives a first glimpse, Ofcom’s Guy Holcroft writes
04 May 2020
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Tina Lakhani
As part of the Future of Media Trading, Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie world.
29 Apr 2020
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Matt Longley
Mobile specialist Matt Longley looks at how the lockdown has changed the way his business works with agency clients.
24 Apr 2020
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David Pidgeon
Lockdown has delivered something of a paradox: TV viewing has risen sharply, yet the ad money that funds it is drying up. So what's the solution?
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