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Results categorised as Digital
10 Jul 2020
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Mark Inskip
Kantar's Mark Inskip explores the explosion in digital behaviours fuelled by lockdown.
06 Jul 2020
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Dominic Mills
If agencies want to be seen as partners they have to lead and advise their clients, argues Dominic Mills - even when it comes to a Facebook boycott.
03 Jul 2020
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Hannah Johnson
Hannah Johnson looks at how the long tail of small to medium-sized businesses can evolve their advertising strategies to reach consumers outside of the social media platform.
01 Jul 2020
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Babs Kehinde
The impending disappearance of third party cookies has no doubt created a new race in the adtech industry, writes Babs Kehinde - but there are a few points that need considering if it's going to get the pivot right.
24 Jun 2020
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Arif Durrani
The sun is shining, life is returning to our streets and, for those in the business of brand building, a new chapter is about to begin, says Arif Durrani.
17 Jun 2020
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The Media Leader Staff
Sponsor content: PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience.
15 Jun 2020
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Guido Fambach
Sponsor content: Our research shows that whilst there are a lot of opportunities in CTV advertising, there are still a lot of unanswered questions, writes Comscore's Guido Fambach.
28 May 2020
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Michaela Jefferson
Video ad tech company Unruly has hired a former managing director of Oath and AOL, Alex Khan, as its new UK MD.
27 May 2020
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Gill Huber
The "new normal" we can expect post-lockdown is going to have a huge impact on how advertisers communicate with customers, writes Posterscope's Gill Huber - and the power of out of home should not be forgotten.
23 May 2020
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David Pidgeon
David Pidgeon meets the celebrity branding strategist to find out how he got it so right about the power of YouTubers, and why gaming is the next big thing for brands.
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