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Results categorised as Agencies
22 May 2023
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Ella Sagar
In brief: Tom Cornell has become chief investment officer at Hearts & Science after five years at MG OMD.
22 May 2023
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Nick Manning
At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.
18 May 2023
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George Papandreopoulos
Havas' global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.
16 May 2023
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Ella Sagar
In brief: ITV's relaunched streaming service will advertise on Deliveroo Media and Ecommerce for the next eight weeks.
15 May 2023
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Ella Sagar
The team ethic in media and advertising companies needs to be "rekindled" as hybrid working develops beyond the pandemic, the industry's All In Summit heard during a panel with media leaders from GroupM and Channel 4.
11 May 2023
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Ella Sagar
A third of advertising professionals feel stressed or anxious, the industry’s second All In Census has found.
11 May 2023
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Lindsey Jordan
Strategy Leaders: At a time when even the most popular TV shows struggle to attract audiences of over 20 million, brands need to be creative, writes EssenceMediacom's head of creative strategy.
11 May 2023
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The Media Leader Staff
In brief: VCCP Media has been appointed as Krispy Kreme's media agency after a three-way competitive pitch.
10 May 2023
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Ahmed Elkady
Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.
09 May 2023
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Omar Oakes
The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.
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