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Results categorised as Agencies
03 May 2024
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Ella Sagar
Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.
02 May 2024
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Gregor Chalmers
Spot attribution has enabled us to make TV accountable like digital, but it's a narrow measurement that misses the true power of TV.
02 May 2024
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Nick Manning
Last week's avalanche of news suggests that advertising still works, so if we improve what we do, we can deliver better results for advertisers and make the world a finer place. But how?
02 May 2024
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Hannah Mirza
Smaller players don't have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.
02 May 2024
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The Media Leader Staff
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
02 May 2024
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Jack Benjamin
The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video's The World Cook to get the message across.
01 May 2024
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Maria Iu
Event at RNCM takes place three weeks ahead of London conference.
30 Apr 2024
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Jack Benjamin
During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.
30 Apr 2024
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Elizabeth Anyaegbuna
Bloom is driving forward this mission by creating a policy framework for employers, giving inspiring voices a platform and upskilling the next generation to become change-makers.
29 Apr 2024
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Omar Oakes
Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.
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