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Results categorised as Agencies
13 May 2024
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Ella Sagar
These organisations have been given the IPA People First badge of honour for demonstrating commitment to their employees' mental health and wellbeing.
09 May 2024
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Simon Orpin
Born from an idea crafted on a stained napkin, Electric Glue reflects on media firsts, trusting clients, Ziggy Stardust and more as it turns 10. Just don't mention that Runcorn train.
09 May 2024
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The Media Leader Staff
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
09 May 2024
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Ronny Golan
In response to a recent column, ViewersLogic's CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.
09 May 2024
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Jack Benjamin
Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.
07 May 2024
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Ella Sagar
There is a rough 50/50 split in marketers' reactions to Google's delay in cookie deprecation.
07 May 2024
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Simon Redican
In our march towards greater targeting and fragmentation, we've forgotten how to make famous ad campaigns. But this isn't a plea for a return to the past.
03 May 2024
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Jerry Daykin
The challenges presented in the WFA's Media Charter 3.0 are more relevant than ever — let's unpack them together to the benefit of both brands and agencies over the coming months.
03 May 2024
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Jon Block
The ability of AI agents to streamline tasks poses a fundamental challenge to businesses reliant on web traffic and highlights the need for innovative approaches to engagement.
03 May 2024
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The Media Leader Staff
Rhys Hancock sat down with Jack Benjamin to discuss what agencies can do to better handle gaming remits.
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