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Results categorised as Agencies
06 Sep 2024
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Nick Manning
Elon Musk's GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.
04 Sep 2024
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Maria Iu
TV is considered the most representative, while radio showed the strongest improvement, a new study found.
04 Sep 2024
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Omar Oakes
AA president explains why the training hub is so important to tackle talent retention.
03 Sep 2024
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Jack Benjamin
The GroupM brand has been dissolved after it lost Sky Media and Sainsbury's, reducing the number of client conflicts between the agency and EssenceMediacom.
03 Sep 2024
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Sam Knights
The key challenge for this nascent channel is ensuring seamless integration of all elements in the ecosystem, particularly CTV and OOH, and adapting work in a creative way.
02 Sep 2024
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Maria Iu
TV spot is supported by OOH and social ads.
02 Sep 2024
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Andy Power
With investors demanding to see good sustainability records and boardrooms looking more closely at media supply chains, businesses need to keep ESG top of the agenda.
30 Aug 2024
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Maria Iu
Dynamic AI-generated ads are a retail first in linear audio, the brand claims.
28 Aug 2024
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Maria Iu
The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.
28 Aug 2024
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Belinda Beeftink
Amid huge changes in audience behaviours and technical developments in the past decade, the best media research continues to answer real business challenges.
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