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Results categorised as Agencies
26 Sep 2024
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Jack Benjamin
A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.
26 Sep 2024
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Belinda Beeftink
Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.
25 Sep 2024
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Maria Iu
The GoodNet's commercial chief shares her media sales advice and the biggest turning point in her career.
19 Sep 2024
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Monica Majumdar and Dominic Charles
Measurement is the enabler of creativity, not the stifler. It not only validates creative efforts but also provides a blueprint for future improvements.
19 Sep 2024
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Jack Benjamin
The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.
19 Sep 2024
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Mike Follett
Aggregate attention time matters. It's astonishing that some in our industry still don't take attention time seriously.
19 Sep 2024
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Maria Iu
The toolkit is accompanied by a report that identified key barriers for change.
17 Sep 2024
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Omar Oakes
This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.
17 Sep 2024
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Maria Iu
Six full-day sessions will focus on different business functions at the agency and the opportunity to respond to a live brief.
16 Sep 2024
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Simon Redican
Some of us may feel like Miles Bennell, screaming at strangers that someone's after us. But it doesn't have to be this way. It's time to redefine what and who the ad industry is.
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