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Results categorised as Agencies
14 Nov 2024
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Jack Benjamin
Advertisers are putting a greater focus on more accountable agency compensation and desire more transparency, according to a report from the World Federation of Advertisers and MediaSense.
14 Nov 2024
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Maria Iu
A total of eight media owners presented their ideas to advertisers and agencies.
14 Nov 2024
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The Media Leader Staff
The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their 'premium vs ad' strategies are evolving.
13 Nov 2024
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Nick Manning
Advertising: Who Cares? aims to make advertising and its ecosystem better. But what can we practically do to design a better future? Here are some immediate focuses.
11 Nov 2024
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The Media Leader Staff
The Newsworks Awards 2024 attracted outstanding entries from across the industry, including EssenceMediacom, Goodstuff, OMD, Spark Foundry, Wavemaker, Carat and Hearts & Science.
07 Nov 2024
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Maria Iu
Hearts & Science tapped into passion points and creative pursuits to highlight The National Lottery operator’s message.
07 Nov 2024
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Jack Benjamin
Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand's reach beyond game day.
07 Nov 2024
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The Media Leader Staff
The refreshed app, now called Publishing, includes more data and features, as well as a better user interface.
07 Nov 2024
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Steve Taylor
Some media trends, just like fashion crazes, could be rad today and cheugy tomorrow. Corduroy offers us some learnings about staying in style when it comes to strategy.
07 Nov 2024
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Hannah Mirza
The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.
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