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Results categorised as Agencies
15 Jan 2025
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Jack Benjamin
AMI will look to provide exclusive benefits for member agencies and foster closer ties with mutually relevant media owners.
13 Jan 2025
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Omar Oakes
Advertising is now dominated by a handful of players that don’t play by established rules, like JICs or trade bodies. This poses a huge risk for advertisers.
09 Jan 2025
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Will Parrish
Brand-building is not enough. We have to be world-builders — and this requires craft and reverence for the brand, married with media smarts and technology to distribute and optimise.
09 Jan 2025
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Maria Iu
James replaces Nick Wright, who is now heading the new Havas Play Network.
08 Jan 2025
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Nick Manning
We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.
07 Jan 2025
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Jack Benjamin
Longley will work alongside COO David Graham, CFO Allison Gislason and CCO Mike Buckley.
07 Jan 2025
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Jack Benjamin
Women's sports, challenger agencies, AI developments, video fragmentation… 2025 has much in store for industry leaders.
02 Jan 2025
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Rob Newman
As Isba turns 125 this year, it will step up efforts in its mission to create a transparent, responsible and accountable advertising environment.
18 Dec 2024
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Bob Wootton
A focus on transparency, indies versus holdcos, predators circling legacy brands… 2025 will see some big wins for those who make the right bets and fight the good fight.
17 Dec 2024
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Omar Oakes
For my last column as editor-in-chief, I'd like to sign off with a celebration of those that best demonstrated The Media Leader's values of disruption, inclusion, courage and excellence this year.
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