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Results categorised as Agencies
16 Jan 2014
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Ellen Hammett
The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey's history.
14 Jan 2014
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Torin Douglas
Torin Douglas speaks with Dominic Grounsell, marketing director of RSA's MORE TH>N, about the advertising power of Facebook for the insurance brand, big data scepticism and how clients should work closer with media owners.
09 Jan 2014
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David Pidgeon
European Commision grants unconditional clearance for merger to form the Publicis Omnicom Group.
09 Jan 2014
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David Pidgeon
The global CEO will be leaving the company to become co-founder and CEO of a new tech start-up - and will be replaced by Yannick Bolloré, the 33-year-old son of the network's controlling shareholder.
08 Jan 2014
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Greg Grimmer
Greg Grimmer predicts the key things in media that definitely will happen in 2014, as well as some more interesting - and slightly off the radar - ideas that could have big implications for the sector.
06 Jan 2014
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Dominic Mills
From the squirm-inducing faux sincerity of 'storytelling' to cringe-worthy neologisms and generic football ads, Dominic Mills starts the New Year with a list of things the media world desperately needs to bin.
02 Jan 2014
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Sarah Lawson Johnston
If you're looking for the future of ratings sources as media changes, you might want to consider looking past the screen and into the media devices themselves, says Mediaocean's Sarah Lawson Johnston.
20 Dec 2013
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The Media Leader Staff
As another year closes, Newsline has sought views from ZenithOptimedia, MEC, Limited Space, Digit and NewsCred to see what they view as the key trends for 2014.
20 Dec 2013
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Anne de Kerckhove
Anne de Kerckhove, managing director, EMEA, Videology takes a look at some key trends that will impact online video advertising in 2014 - from the merging of TV and online to the rise of programmatic.
18 Dec 2013
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Colin Strong
The sharing economy - that sees goods swapped or leased - is now a well-established and growing phenomenon - yet its consumer-to-consumer nature means businesses are being cut out of the loop. What does this mean for brands?
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