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Results categorised as Agencies
05 Mar 2014
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Clarissa Windsor
Have you ever wondered which ads in our national newspapers are the most effective at engaging readers? In a new feature starting this week on Newsline, we've partnered with Luman research to find out...
03 Mar 2014
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Dominic Mills
What's so funny about peace, love and psychological contracts? asks Dominic Mills as he investigates the radical new lengths clients and agencies are going to to ensure better working relationships.
27 Feb 2014
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David Pidgeon
Martin Sorrell's group saw an 18.7% leap, beating French rival Publicis, which was up 8.8% to £900 million.
26 Feb 2014
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The Media Leader Staff
After a day of judging yesterday, the final shortlist for the 2014 Connected Consumer Awards has today been announced.
25 Feb 2014
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David Pidgeon
Cox Media, the ad sales division of Cox Communications, one of the largest broadcast service providers in the US, has partnered with an automated ad platform to begin selling linear TV inventory programmatcally.
25 Feb 2014
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Simon Pont
Native Advertising is nothing more than a returning articulation of a long-standing intention, says SMG's Simon Pont. So is timeless brand thinking set for a welcome homecoming?
16 Feb 2014
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Dominic Mills
Has Dominic Mills gone soft? Advertisers branding their charity, environmental or Big Society credentials used to enrage him, but the latest Innocent campaign has made him change his tune. What's going on?
13 Feb 2014
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The Media Leader Staff
The latest ABC release for the July to December 2013 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from Carat and MediaCom.
13 Feb 2014
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Sue Hunt
Varying definitions, exotic sounding acronyms, buzz words and new technology: programmatic trading is bound to confuse, says Improve Digital's Sue Hunt - but it really doesn't need to be so complicated.
11 Feb 2014
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David Pidgeon
Market fragmentation, a lack of transparency and poor quality inventory for online video is costing advertisers, experts warn - with complacency - from both advertisers and media agencies - compounding the situation.
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