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Results categorised as Agencies
26 Aug 2014
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David Pidgeon
Initially for a six month period, Glanvill, a former CEO of Mindshare, will chair an advisory group, which will agree the brief for a "future-proof cross-platform measurement system".
26 Aug 2014
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Dominic Mills
Lake Capital's purchase of marketing agency Engine means the venture capitalist firm will unlock a sort of modern-day dowry; a brave and forward-thinking project to turbo-charge Engine's margins. Is this the future?
15 Aug 2014
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The Media Leader Staff
The latest ABC release for the January to June 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat and Manning Gottlieb OMD.
11 Aug 2014
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Mike Baker
Outdoor advertising is in rude health - but what's behind the success, and what innovations can we expect to see in the future? Newsline asked Mike Baker, CEO of the Outdoor Media Centre, to explain...
04 Aug 2014
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Dominic Mills
More than ever before clients are demanding content for their online platforms - but is Starcom MediaVest Group right to build them a machine that automatically serves up pre-existing material? Dominic Mills is not convinced.
29 Jul 2014
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Marco Bertozzi
Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi - advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.
28 Jul 2014
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David Pidgeon
Figures from the Jobs Index confirm that the level of marketing vacancies expanded both year-on-year and between the first two quarters of 2014.
28 Jul 2014
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Dominic Mills
The clock is now running for Interpublic after the news that 'activist' investor Elliott Management has taken a stake in the advertising group. However, as Dominic Mills notes, there are a couple of surprises...
24 Jul 2014
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David Pidgeon
AOL is to place all of its reserved online inventory into its own demand side platform - automating the entire ad trading process.
18 Jul 2014
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Marco Ricci
Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.
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