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Results categorised as Agencies
23 Sep 2014
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David Pidgeon
AppNexus, the real-time online ad platform, is to acquire Xaxis' ad-serving technology as part of a strategic deal to boost WPP's programmatic offering, it has been announced.
18 Sep 2014
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The Media Leader Staff
Frogley joins Starcom MediaVest Group from Dentsu Aegis Media, where she was president of commercial operations, and will responsible for building a strong commercial capability and practice to drive client revenue.
16 Sep 2014
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David Pidgeon
Publicis extends Maurice Levy's term as CEO as it parts company with its chief operating officer, Jean-Yves Naouri.
15 Sep 2014
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Dominic Mills
Digital was supposed to make it easier to prove effectiveness, writes Dominic Mills - so why are there practically no digital agencies on the 2014 short-list for the IPA's Effectiveness Awards?
11 Sep 2014
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Anthony Rhind
Carat's global digital officer, Anthony Rhind, looks at the predicted 5% growth in international ad spend, and discusses some of the major factors behind the figures.
11 Sep 2014
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Ellen Hammett
Grant Millar, who has held senior roles at Dentsu Aegis and Vizeum UK, will take lead responsibility for all of the group's UK brands.
11 Sep 2014
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David Pidgeon
Video adtech company Ebuzzing & Teads has announced the appointment of Christophe Parcot as its chief operating officer.
10 Sep 2014
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David Pidgeon
70% of advertisers, media companies and agencies believe that it is important to be able to buy audiences in a "holistic way", across all screens including TV and video platforms - but broad adoption "is out of sight".
01 Sep 2014
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The Media Leader Staff
More than 80% of digital agencies now employ native advertising - but issues of scale, content creation and measurability need to be addressed, according to a new report.
29 Aug 2014
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David Brennan
They say you should never kick a man when he's down, but sometimes it is too tempting when the man on the floor has been lashing out indiscriminately for the best part of two decades...
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