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Results categorised as Agencies
08 Oct 2014
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David Pidgeon
Future Fusion will combine the staff of FuturePlus and NGIN and picks up existing clients including Sony Mobile, EE, Microsoft Xbox, HP, Tesco and Virgin Holidays.
07 Oct 2014
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David Pidgeon
The CEO of Xaxis EMEA, Caspar Schlickum, has defended the way his business operates, but others argue clients are not getting value for money.
06 Oct 2014
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David Pidgeon
The boss of Publicis' ad tech solutions business says that the entire procurement model is in disarray and forces media agencies to buy cheap, low quality and high risk inventory from online "cesspools" filled with ad fraud.
06 Oct 2014
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Dominic Mills
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco's Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
02 Oct 2014
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David Pidgeon
The tool, bringing together geo-filtered UK Twitter data with Kantar's audience research it will enable broadcasters, media agencies and advertisers to track how Twitter amplifies TV audiences.
01 Oct 2014
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Raymond Snoddy
It's not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
01 Oct 2014
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Chris Dobson
It's a jargon-filled minefield and it's about to explode - but do you understand programmatic yet? Ahead of next week's Automated Trading Debate, we asked The Exchange Lab's Chris Dobson to sell us the benefits...
30 Sep 2014
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David Pidgeon
The new newspaper advertising transaction system must involve every publisher or the project risks wasting agency time rather than bringing greater efficiencies, industry has been warned.
30 Sep 2014
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David Pidgeon
"We have a conviction: What can be automated, will be automated," said Dominique Delport, global managing director, Havas Media Group.
25 Sep 2014
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David Pidgeon
Dubbed 'Project Orange' and set to launch in Q1 next year, the organisation will see Todd work with advertisers and agencies to promote the value of magazine brands.
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