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Results categorised as Agencies
24 Oct 2014
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Alison Tsang
Manning Gottlieb OMD's head of insight, Alison Tsang shares her thoughts on their groundbreaking new study, Our Ethnic Youth - Redefining Gen Y.
16 Oct 2014
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David Pidgeon
Newsline presents industry reaction from Possible, Indicia, Gekko, Jaywing and MEC.
16 Oct 2014
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David Pidgeon
GroupM's global president, Dominic Proctor, has today announced that Lindsay Pattison is to become the global CEO of Maxus.
16 Oct 2014
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The Media Leader Staff
As companies invest more in brand building and expanding their sales, the Bellwether predicts strong adspend growth this year.
15 Oct 2014
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Tom George
Tom George, chairman of the IPA Media Futures Group, explains why media is now the engine driving modern-day enterprise.
14 Oct 2014
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David Pidgeon
Google's DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands' safety online through ad misplacement.
13 Oct 2014
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David Pidgeon
As ad agencies are warned they are needlessly developing apps in their quest to reach mobile audiences, Jon Wilkins outlines his thoughts on the challenges and solutions to getting it right.
13 Oct 2014
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Dominic Mills
If anyone in adland ever wonders why they are held in such low regard by the population, this is why, says Dominic Mills.
13 Oct 2014
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Ellen Hammett
Citing a test case with Ikea, Facebook's managing director, UK and Ireland, has urged agencies and brands to understand the "different degrees of personalisation".
13 Oct 2014
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David Pidgeon
Too many ad agencies are needlessly developing apps in their quest to reach mobile audiences, when they often have neither the skills nor the financial inclination to do the job properly, the industry has been warned.
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