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Results categorised as Agencies
19 Nov 2014
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David Pidgeon
The hope is the ABC report and certificates will help the industry to better understand viewability products and compare their capabilities - allowing agencies and advertisers to make "more informed" purchasing decisions.
17 Nov 2014
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The Media Leader Staff
Clients and agencies say brands might have learned to be better listeners, but often what they hear is selective - and it can cost them business.
17 Nov 2014
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Dominic Mills
The ad industry not only needs to diversify its workforce - it also needs to represent Britain more accurately in its output, writes Dominic Mills.
10 Nov 2014
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Dominic Mills
After Publicis coughed up an eye-watering $3.7bn for Sapient last week, Dominic Mills examines what it says about the industry, and where it leaves the other holding companies.
06 Nov 2014
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David Pidgeon
Dentsu Aegis Network has reached an agreement with the principal shareholders of mobile agency Fetch to acquire an 80% stake in the company - with an option to take 100% at a later date.
04 Nov 2014
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Ellen Hammett
Brands that have embraced the fast-paced world of digital technology and social media are "falling victim to short-termism", the chairman of Karmarama has said - and it could set them up to fail in the long run.
31 Oct 2014
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Evan Russell
InSkin Media's Evan Russell says there is a very fine line between people thinking a brand is clever online - and just plain annoying. So what should brands do to get it right?
29 Oct 2014
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The Media Leader Staff
Join Karmarama's Jon Wilkins and Johnston Press' Ashley Highfield - alongside start-ups, industry experts, and thought leaders - at MediaTel's flagship event on 3 November.
28 Oct 2014
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David Pidgeon
adam&eveDDB takes the prize for the Foster's "Good Call" campaign which helped the struggling Heineken-owned brand return to market leadership - generating £32 of revenue per £1 spent on advertising.
27 Oct 2014
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Dominic Mills
There are many things killing copywriting, laments Dominic Mills - including a truth that no-one dares acknowledge.
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