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Results categorised as Agencies
02 Jun 2015
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David Pidgeon
Working with a mail producer, media agency and a small group of clients, the trial will see how cookies can be matched with postal data to target "high value prospects" with a physical ad rather than email or display ad.
02 Jun 2015
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The Media Leader Staff
David Kaganovsky is named as chief information officer whilst Richard Stokes has been promoted to the newly created post of chief development officer.
01 Jun 2015
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Dominic Mills
Fleas can make rich pickings off the back of elephants, writes Dominic Mills - so can Roy Jeans, the ex-boss of Initiative and Rapport, make the most of the rise in UK-based entrepreneurs?
01 Jun 2015
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David Pidgeon
The ex-managing director of Initiative has today launched Communication Partners UK to fill a "recognisable gap" in the UK's media planning and buying landscape.
19 May 2015
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The Media Leader Staff
To help estimate total campaign ROI and discover "inspirational" radio ads, the RAB has launched two apps for both advertisers and agencies.
07 May 2015
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The Media Leader Staff
Starcom MediaVest Group has promoted Scott Curtis to European mobile strategy and development director.
29 Apr 2015
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David Pidgeon
Addressing leading industry figures on Wednesday, incoming IPA President Tom Knox has said advertising should be a "force for good" with a more progressive ambition.
27 Apr 2015
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The Media Leader Staff
In this short video interview, the chair of the judges explains what makes the category so important - and how it can tell us something about the way the connected consumer is altering the advertising landscape.
24 Apr 2015
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The Media Leader Staff
Mark Cross, director of Chartroom, said judges had originally been looking for client examples of connected solutions across devices and channels, but what they actually found was something more interesting and profound.
23 Apr 2015
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The Media Leader Staff
The UK's second largest commercial broadcaster takes the Grand Prix - as MediaCom wins Most Connected Agency for the second year running and Manning Gottlieb OMD wins Best Connected Campaign for John Lewis and 'Monty the Penguin'.
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