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Results categorised as Agencies
22 Jun 2015
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Dominic Mills
Adland has never lacked the ability to delude itself, but we're now at the stage where Cannes Lions has gone far beyond parody, says Dominic Mills.
18 Jun 2015
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The Media Leader Staff
The independent body that defines best practice and standards for online ad trading has announced the next stage in the move to tackle online ad fraud.
17 Jun 2015
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David Pidgeon
Bosses at Ebiquity and Sky Media warn that the ad market must move away from yield and optimisation rules and make decisions based upon ad effectiveness.
15 Jun 2015
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David Pidgeon
"Whatever can be automated will inevitably be automated, especially TV," says Bob Lord, president of AOL.
15 Jun 2015
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David Pidgeon
Google's head of publishers has said the investment in good quality creative hasn't followed the technology.
11 Jun 2015
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David Pidgeon
The Internet of Things means products and services can connect directly to the consumer - so why do you want to put a piece of advertising in the way of that, argues futurist Tracey Follows.
11 Jun 2015
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Brian Jacobs
Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that's wrong with everything digital, one question has underpinned much of the discussion: Who's in charge?
09 Jun 2015
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Dominic Mills
With a mergers and acquisitions bonanza going on in the marketing services sector, owner-manager agencies thinking about selling need to get prepared.
08 Jun 2015
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Dominic Mills
Given the chance to demonstrate its commitment to good, what does adland do? Of course, it stumbles at the first hurdle, writes Dominic Mills.
03 Jun 2015
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David Pidgeon
Industry is "obsessed with squeezing the last micro-dollar out of costs" but no one is looking at the value side of longer-term brand building, a leading marketing consultant has said.
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