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Results categorised as Agencies
24 Aug 2015
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Dominic Mills
There might very well be a place for science to go with adland's art - but M&C Saatchi's 'magic formula' entirely misses the mark.
18 Aug 2015
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Martin Kelly
Programmatic is certainly a factor the $26bn in media spend up for review - but Martin Kelly explains why its impact is felt beyond this into the way in which brands and agencies structure their organisations globally.
17 Aug 2015
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Bob Wootton
We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA's Bob Wootton.
10 Aug 2015
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Dominic Mills
A new report suggests CMOs don't believe media agencies are capable of dealing with all of the things that really worry them. Is it time for a headmasterly reprimand, asks Dominic Mills.
20 Jul 2015
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Dominic Mills
As Sky gets the nation talking about its latest campaign, challenger BT could not have got it more wrong with its execrable ads starring Ewan McGregor, writes Dominic Mills.
17 Jul 2015
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The Media Leader Staff
Industry experts from Jaywing, Carat, The Work Perk and Summit react to the latest IPA Bellwether for Q2 2015.
13 Jul 2015
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Dominic Mills
As Barclays sacks CEO Antony Jenkins - nicknamed Saint Antony due to his pledge to transform the bank's values - Dominic Mills examines the impact the move will have on advertising.
07 Jul 2015
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Bob Wootton
From Coca-Cola to Sony, more global media business is up for grabs than at any previous time. What does this mean, and how should we interpret it, asks ISBA's Bob Wootton.
26 Jun 2015
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Adam Fulford
Media agencies love complexity, writes Mindshare's Adam Fulford - is this why so many lost out to creative agencies at this year's Cannes Lions?
25 Jun 2015
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The Media Leader Staff
The inaugural awards have been set up to challenge media planners from across the industry to come up with the best local media campaign in response to a brief set by a national client.
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