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Results categorised as Agencies
28 Sep 2015
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Dominic Mills
It's time for some 'nudge' thinking or choice architecture to help reframe the proposition to consumers, Dominic Mills believes
28 Sep 2015
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The Media Leader Staff
A member of ZenithOptimedia's global executive, Vigh joins Blue 449 from his leadership role in Asia, where he was chairman, Greater China for VivaKi and ZenithOptimedia.
25 Sep 2015
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David Pidgeon
Speaking at the Future of National Newspapers conference this week, the Guardian's commercial director Nick Hewat said despite creating the right mobile app, advertisers aren't buying the ad space.
18 Sep 2015
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The Media Leader Staff
With more than 30,000 delegates and hundreds of stands, Dmexco can only be described as overwhelming. To help cut through the hubbub, Newsline has gathered views on the exhibition and conference from a range of experts.
16 Sep 2015
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Ellen Hammett
The prolific rise of digital - and programmatic technology in particular - has disrupted the traditional role of the media agency, ZenithOptimedia's CEO has said.
10 Sep 2015
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David Pidgeon
A host of big name entrepreneurs have joined the latest investment round, including Bartle Bogle Hegarty co-founder Sir John Hegarty, former Omnicom chairman Martin Boase, ex-TBWA president Michael Greenlees.
10 Sep 2015
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The Media Leader Staff
Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.
09 Sep 2015
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The Media Leader Staff
The publisher has appointed Charlie Meredith in the new role of transformation director - with Sam Finlay filling Meredith's current role as managing director of advertising.
31 Aug 2015
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Dominic Mills
History has a tendency to repeat itself, and, just like the change media agencies underwent in the 1990s, we're heading for another industry split, argues Dominic Mills.
28 Aug 2015
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Asif Noorani
AI and automation are rapidly changing our lives - but to reap future rewards, marketers must address the conscious and unconscious biases in the way that they think about them, writes Asif Noorani.
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