SEARCH
Results categorised as Agencies
29 Mar 2016
|
James Whitmore
The approach to communications has remained pretty much unchanged for a lot longer than we realise, even if most of the detail is different, writes James Whitmore.
23 Mar 2016
|
David Pidgeon
Amid criticism that there is a lack of "connected marketing" to serve tech-driven consumers, leading players from across the media industry argue we could witness the return of the full-service agency to remedy the problem.
23 Mar 2016
|
The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
21 Mar 2016
|
Dominic Mills
With the reputational disaster engulfing JWT, some interesting - and risible - job titles emerging from the woodwork, and Campaign's annual league tables and school reports, it's been a busy week in adland.
18 Mar 2016
|
David Pidgeon
"All of the brands in your fridge have been built on wastage," said ITV's group commercial director, as he lambasts targeted digital marketing and an overuse of data in advertising.
17 Mar 2016
|
The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
17 Mar 2016
|
Dominic Mills
A few months ago Dominic Mills was deeply cynical of the Internet of Things. Now, thanks to some inspiring research from Mindshare, he's not so sure. Usefulness and convenience might convince him there's real media value...
11 Mar 2016
|
The Media Leader Staff
Known as 'The Connies', the awards are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.
09 Mar 2016
|
The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
02 Mar 2016
|
Ellen Hammett
The media research sector is set for an interesting future, finds Ellen Hammett.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer