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Results categorised as Agencies
05 Oct 2016
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Ellen Hammett
Speaking at the Automated Trading Debateon Tuesday (4 October), M/SIX's chief revenue officer, David Grainger, said that creative agencies have been left behind.
05 Oct 2016
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The Media Leader Staff
Bielski will join the UK leadership team and will be responsible for continuing to develop Maxus's 'Leading Change' proposition.
05 Oct 2016
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Alex Kozloff
In the wake of Facebook's video metrics controversy, the IAB's Alex Kozloff argues the industry needs to take a step back and think about the bigger picture of digital measurement
04 Oct 2016
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David Pidgeon
Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.
04 Oct 2016
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The Media Leader Staff
Guardian News & Media partners with iProspect to deliver a new data proposition - introducing premium publisher audience targeting to the programmatic marketplace.
03 Oct 2016
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Dominic Mills
In the wake of extraordinary revelations over inflated video views, Dominic Mills asks what on earth it will take for the social media giant to play fair with advertisers' money.
03 Oct 2016
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The Media Leader Staff
Replacing Ben Wood, who left the business earlier this year, Stubbs will work alongside a senior global team in Asia, UK, EMEA and the US.
26 Sep 2016
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Dominic Mills
Ads for Mars products have gone bonkers. What's going on, wonders Dominic Mills.
19 Sep 2016
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David Pidgeon
From the impact of AI, to the obstacles holding back the marriage between programmatic and creative, senior figures debated the biggest issues facing digital marketing at this year's Dmexco. Newsline editor, David Pidgeon, reports
16 Sep 2016
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John Moulding
Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
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